Tuskers makes it 2-2

Brendon McCullum made a severe dent into the below-par D/L-adjusted target set by Chennai Super Kings, and handy contributions from Parthiv Patel and Brad Hodge then gave Kochi Tuskers their second win in a row. It was the impact of the clean hitting from McCullum that shook Chennai up, and Parthiv and Hodge took Kochi home with some smart cricket.

It was in compete contrast to how almost every Chennai batsman, bar M Vijay, struggled to find timing on a pitch that seemed to have retained some moisture. The Kochi bowlers used the track well, getting the ball to grip, but it was the ground fielding that stifled Chennai despite the fact the inside edges regularly found the boundary and mis-hits hardly ever reached the deep fielders.
McCullum then made batting looked ridiculously easy. Statements aren't made more emphatically than the way he treated Albie Morkel like a spinner at the start of the chase. He charged straight at Morkel in the first over and deposited him into the sightscreen. In Morkel's second, he went over cow corner. Disdain was getting defined. Doug Bollinger got a sample too when he did as much as pitch short of a length.

Mahela Jayawardene departed after hitting R Ashwin for a four and a six, but nothing was keeping McCullum from hitting balls towards the sightscreen, as Shadab Jakati realised. In the ninth over, Tim Southee also made the mistake of straying into McCullum's pads, and was hit for two boundaries as Kochi attained a rate of nine an over.
In between, Parthiv played a lovely cover-drive for four, but also got one inside-edge to run down for four to give Chennai a taste of their own medicine. McCullum wanted to finish things off fast, but miscued one off R Ashwin to leave the others 46 to get off 39. Parthiv was to make the equation simpler with a slog-swept six off Jakati, but he too mis-hit a pull to leave 26 to get off the last four overs.

Hodge and Ravindra Jadeja made sure there no jitters in the home stretch. Chennai's innings, though, never escaped regular and mild jitters. It rained almost throughout the first nine overs, play was interrupted for more than an hour after that due to a heavy shower, and Chennai remained sluggish throughout. Except for a flowing 28 off 18 from Vijay, none of the Chennai batsmen adjusted well to the pace of the pitch. Even Suresh Raina's half-century, and credit must go to him for getting that many on such a day, featured as many edges and mis-hits as clean shots.
Others had nothing to show for their efforts. Early movement consumed Michael Hussey, Vijay's first loose shot accounted for his wicket, and desperation at not being able to hit freely took care of S Badrinath. The decisive moment came when MS Dhoni and Raina came together. RP Singh, Hussey's wicket to his name already, welcomed the India captain with an over full of yorkers and a bouncer, conceding just two; that left Chennai on 109 for 3 after 15. In that spell of play, heave after heave followed, pad after pad was hit, and not even a 14-run final over threatened Kochi.

IPL season 4

The gravy train that is the IPL continues to hum along, seemingly untouched not only by the many controversies and court cases that have swirled around the league over the last year but also the glut of cricket on the subcontinent over the past few weeks. Advertisers and sponsors remain undeterred by former IPL chairman Lalit Modi's alleged financial irregularities or the expulsion and subsequent court-ordered readmission of two franchises, with Sony Entertainment Television (SET) selling out its ad inventory and the league and its franchises signing on new sponsors.
The rush to be associated with the IPL, despite all the question marks, is a sign of just how hot a property it has become for those wishing to reach the Indian consumer.
"The fact that IPL has 11 sponsors as against nine of last season, and these sponsors signed up for the IPL in the midst of all the controversies and court cases indicates that the advertisers see clear value and benefit of association with IPL," Harsha Joshi, chief operating officer of Madison Media, told ESPNcricinfo.
The league has not escaped completely unscathed, however, from all the turmoil. Brand Finance, a firm that specialises in brand valuations, has pegged the value of the IPL at $3.67 billion in its latest report, down from the $4.13 billion the year before.
"The IPL juggernaut has hit a speed breaker with an erosion of $460 million of its long-term value," M Unni Krishnan, the managing director of Brand Finance, India, said in the report. "IPL's sustainability will largely depend on infusing governance policies to align all the stakeholders towards win-win relationships and thereby preserving the value in the long run."
At the same time, the report states that the "IPL remains a robust asset despite the challenges" and while the overhaul value of the league has shrunk, the value of the eight original franchises has risen from $333 million in 2010 to $355 million.
Perhaps proving the old adage that there is no such thing as bad publicity, the many controversies should also spur viewer interest in the league according to Sudha Natrajan, deputy chief executive office, Lintas Media Group. "The IPL is now an established property and the recent controversies are unlikely to impact the brand," Natrajan said. "It was evident from the interest level the auction of players has generated."
A number of new advertisers have jumped on board this year, the most high profile of which is German car manufacturer Volkswagen, who became an official partner of the league. Meanwhile cola rivals Coke and Pepsi have blanketed the franchises, partnering with five teams each in their own game of one-upmanship. Even Rajasthan Royals, one of the two teams to have been expelled from the tournament before a court order reinstated them, has seen its number of sponsors grow from 10 in 2010 to 16.
The desire to associate with the league is so strong that the IPL recently decided to allow teams the option - relatively unique in sport - of having different sponsors on their jerseys for home and away matches so more companies could have a slice of the IPL pie. "A lot of sponsors are interested in participating in IPL and the premier sponsorship opportunities are far more expensive at present," Sundar Raman, the IPL's chief operating officer, was quoted as saying in the financial daily Mint.
However, the decision has reportedly not gone down well with some existing sponsors, who fear it would weaken their association with their respective teams. Ravi Chawla, president for the lubes business of Gulf Oil Corp. Ltd - who recently signed a sponsorship deal with Chennai Super Kings - told the same paper that the blanked TV coverage negates the concept of "away" games. "Ultimately, it's a television match and the brand is associated with the team. Wherever you are playing in India, it is on television."
The 2011 IPL will also have ten teams competing for the trophy for the first time, up from eight the previous three years. The addition of two new teams -Pune Warriors and Kochi Tuskers - has also generated more interest in the league by creating new fan bases.
This demand has naturally been a boon for Multi Screen Media (MSM), which owns SET, the Indian broadcast rights holder, which televises the games on its entertainment channel SET Max. MSM expects to generate revenues in the region of Rs 10 billion from the 2011 tournament, an increase of about 25% over last season. It has already sold its entire ad inventory of 2,500 second per match, with 10-second spots going for as much as Rs 6.5 lakhs a pop.
"The IPL delivers consistent ratings and reach," Rohit Gupta, president of MSM Screen Media, told ESPNcricinfo. "From a brand perspective, it delivers very well. That is why advertisers like it. The key thing is consistency in ratings. If you look at the World Cup, across 49 games, the nine India games got huge ratings and advertisers but the other games did not."
The IPL's existing advantages - a family-friendly format, the way it is packaged as primetime entertainment and its appeal to women and children - are now joined by India's successful World Cup campaign which, Gupta believes, will add to interest in the IPL rather than result in a case of cricket burnout.
"Every time the Indian team does well, it has a positive impact," Gupta said. "There are no controversies around anybody. Everybody is on a high. All the players go in with all the positives when they play for their IPL teams. And from a consumer perspective, people love to see the India players play for their IPL teams."